Pricing strategy lanes
Pricing starts with source selection
Before building the spreadsheet, read how the government says it will evaluate. FAR 15.101 describes a best value continuum where cost or price can matter differently depending on risk, requirement definition, and technical considerations.
The evaluation method should shape the amount of technical investment, staffing level, risk reserve, and price posture.
Build a price assumptions ledger
A strong price file includes more than numbers. It records labor categories, hours, locations, materials, subcontractors, travel, escalation, wage assumptions, fringe, option years, transition, and exclusions.
That ledger helps reviewers understand the price and helps the team perform after award.
Use market data carefully
Award history, incumbent prices, public labor rates, and market trends can help set a range. But prior awards may differ in scope, period, labor mix, geography, and risk. Use market data to challenge assumptions, not replace analysis.
What this looks like in practice
ScenarioTwo bids need two different pricing minds
A janitorial LPTA bid may need ruthless compliance and wage-determination discipline. A cyber modernization best-value bid may need a price that supports senior staff, transition risk, and stronger technical architecture. The price logic should match the source selection.
Frequently asked questions
Should I price every bid aggressively?
No. Price posture should match evaluation method, scope risk, labor rules, competition, and your ability to perform.
When should wage determinations be checked?
Early. Wage determinations can affect labor cost, fringe, option-year pricing, and subcontractor assumptions.
What is the most useful pricing artifact?
A clear assumptions ledger that ties price to scope, labor, risk, and source-selection strategy.